Jordan Fashion Week


AMMAN, JORDAN - MARCH 30, 2019: Founder of Jordan Fashion Week Shirene Rifai poses for a photo during Jordan Fashion Week 019 on March 30, 2019 at the Kempinski Amman in Amman, Jordan.  (Photo by Arun Nevader/Getty Images for Jordan Fashion Week)

AMMAN, JORDAN – MARCH 30: Founder of Jordan Fashion Week Shirene Rifai poses for a photo during Jordan Fashion Week 019 on March 30, 2019 at the Kempinski Amman in Amman, Jordan. (Photo by Arun Nevader/Getty Images for Jordan Fashion Week)


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Shirene Rifai

Renowned luxury consultant Shirene Rifai provides her clients with expert strategy in order for them to transform their brands and lead in their markets. After completing her Bachelor of Law, Rifai discovered her passion for media and fashion, and has since become a notable influencer in both fields.

Her entrepreneurial flair and impeccable style are sought after by globally renowned brands. Rifai has been at the forefront of the global luxury stage for over 15 years, breathing inspiration into the Levant’s high-end fashion scene by launching six successful publications in Jordan and Lebanon. She curates artful re branding and growth strategies for leading companies in the Jordanian market such as Chopard, Bulgari, Daniel Wellington, Carolina Herrera, Tufenkjian Jewelry, City Mall, Massimo Dutti, and Bank of Jordan, just to name a few.

Rifai has also been recognized as one of the Top 20 Best Instagram Fashion Accounts to follow in the Middle East and one of the 20 Super Smart Fashionistas that Make Arabs Proud. She has had numerous television appearances and magazine interviews and was appointed as the brand ambassador for TRESemmé, Unilever’s premium haircare brand. Rifai was also brand ambassador for Tufenkjian Jewelry and telecom giant Huawei, and was named as honorary “friend” of global jewelry brand Chopard. In her efforts to serve the community in which she operates, Rifai serves as a board member and advisor at DEZAIN Space, a platform that mentors up-and-coming Jordanian designers.

Rifai’s latest project is the launch of Jordan Fashion Week (JFW), which she serves as founder and chief executive officer. JFW is a ground-breaking fashion design platform that is working to strengthen the influence of local fashion in the Jordanian economy, and that has attracted global interest by building an entire logistics fashion chain through an organization that works to empower fashion designers, manufacturers, marketing executives, public relations specialists, textile traders and an entire ecosystem in Jordan.

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Source: https://jordanfashionweekofficial.com/founders/

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Jordan Fashion Week: https://jordanfashionweekofficial.com/

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